Importance of Good Website Design

Websites play a very important role for businesses in this digital era as it connects them with their customers. So it is very important for businesses to have a website that is user friendly, have an appealing look, and provide ample amount of information to the prospective customers.

According to Web Design Wellington, “On an average, a person spares just 15 seconds to judge a website. He makes a decision in just a quarter minute whether he should spend more time browsing through a website or not. So it is very important for you to present your website in such a way to grab the attention of the person browsing your webpage and decide to stay on it.”

Today in this highly competitive business environment every business is working hard towards staying ahead of its peers. A website design should not be boring and unappealing. There are many people who do not pay much attention to the outlook of their website. They have just got their website ready with information because they know it is helpful. Websites are surely helpful but only if they are presented well apart from containing ample amount of information about your business – your products and your services. So you must understand the importance of right website design of your business that will prove to be fruitful in the end.

“There are three key elements that makes a website a good website”, says an employee of Website Design Wellington. There are obviously more factors that determine a good website but the three main factors are presented below.

• Navigation:Navigation is a very important aspect of a website that has the ability to make it or break it. The success of your business marketing largely depends upon navigation. The navigation system of your website should be easy to understand and not too complex. No user would like to browse through a webpage full of complexities. Different pages should be labeled well in your homepage that will allow a person to easily view the other pages. Not every customer is computer savvy that he/she will understand how to navigate through your webpage. So make sure to keep your website simplified.
• Brand Consistency: You should make efforts to get customers acquainted to your company. The logo of a company is very important that makes it distinct from others. Most customers do not remember companies’ names but they remember logos. So make sure to use logos throughout your website; however, you should not overdo your webpage with logos. It will in turn make it look like a cheap publicity gimmick.
• Content: Content is a very important part of a website as it communicates with the customers. It makes the webpage visitors aware of your business and your offering. The content should be well written without any errors of information or typos. A good copywriter will help you create a quality content that will speak about your brand. You can also hire the services of SEO Wellington to create your content in such a way that it hits the right point.